
John Mitchell
John Mitchell is a success strategist, entrepreneur, and lecturer at the University of Texas McCombs School of Business, where he teaches “The Science of Success” and how to leverage yourself for peak achievement. At 50, he transformed his life by deeply applying the principles of Think and Grow Rich and uncovering the book’s “missing secret” — a 12-minute-a-day technique that rewires habits and drives consistent results. The method helped him multiply his income 25x and gain unprecedented control over his life.
Time Magazine featured the science behind his approach, and today he licenses this methodology to coaches through Think It Be It and leads leadership programs for UT’s athletic coaches. A former CPA turned entrepreneur, he built and sold one of the nation’s leading reverse mortgage companies. He is also the author of The Missing Secret and founder of The Better Life Foundation, dedicated to supporting single mothers.