Unpacked with Ron Harvey

Mastering Self-Leadership and Trust Building through Meaningful Content

Atiba de Souza Episode 88

Unlock the secrets to mastering leadership and personal growth with insights from our special guest, Atiba—a business development expert in video marketing for the medical industry. Atiba takes us on his journey, revealing how personal struggles led to significant employee turnover and underscoring the vital role of self-leadership. Discover how fostering genuine relationships through meaningful content can transform not only your marketing strategy but also your leadership approach, building stronger communities and driving success.

Ever wondered how to build trust within your team? We tackle this complex question by focusing on connection, understanding, and the courage to address employees' personal challenges. Through real-life examples, we illuminate the path to creating a sense of belonging and community in the workplace, essential foundations for effective leadership. Learn strategies for rebuilding trust, the critical role of boundaries and accountability, and the importance of adhering to core values, all illustrated by a compelling case study of decisive leadership action.

Want to rejuvenate your leadership style? Find out how intentional rest can be the game-changer you've been seeking. I share my transformative experience from a phone-free week in Cabo and discuss initiatives like paid rest days and educational gifts for employees' children that have dramatically improved our team's prioritization and well-being. We also shine a spotlight on the scarcity of positive leadership examples in today's media and the invaluable role of everyday influencers—teachers, parents, and coaches—in nurturing the next generation of leaders. Join us as we sign off with a heartfelt thank you, reaffirming our commitment to providing real answers to your leadership challenges every week.

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Just Make A Difference: Leading Under Pressure by Ron Harvey

“If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.”


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Disclaimer:

The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this ...

Speaker 1:

Welcome to Unpacked Podcast with your host leadership consultant, Ron Harvey of Global Core Strategies and Consulting. Ron's delighted to have you join us as he unpacks and shares his leadership experience, designed to help you in your leadership journey. Ron believes that leadership is the fundamental driver towards making a difference. So now to find out more of what it means to unpack leadership, here's your host, Ron Harvey.

Speaker 2:

Well, good afternoon. This is Ron Harvey. I'm the Vice President and Chief Operating Officer of Global Core Strategies and Consulting. It's a mouthful, but what it really means is we're a leadership development firm based out of Columbia, south Carolina. We spend all of our time helping leaders create an environment that people want to be a part of. The days of command and control you know, really treating people in the kind of way because you pay them are long gone. People stand in organizations 40 years. It's all about how you run your organization. So we spend all of our time around all things leadership, coaching, consulting, team building, building, trust, crucial conversations you name it. We love it.

Speaker 2:

My wife and I have been in business for 10 years. Yeah, my wife and I worked together for 10 years. She's the CEO, so she's still the boss around here, but it works well. And for those of you who think you can't work with your spouse, we've proven that not to be true. We do really, really well at it, but we love what we do every day. But what we stop and do every single week is do a recording for you to get real data. Real is do a recording for you to get real data, real input from leaders from across the globe, so I'm super excited to have Atiba with us. He's joining us from DC. We were in the green room talking about how great those dolphins were. I don't know if you really agree with me, but they're definitely top 32.

Speaker 2:

Hey, man, thank you for saying yes. Take the time out here, introduce you what you got going on so people get to know this is business development. For those of you that listen, I highlight businesses. I talk about what we do, I talk family, I talk all things that are realistic about us as human beings that just happens to be business owners. So, man, go ahead and introduce yourself and what do you want us to know about you?

Speaker 3:

Well, first, I love that you say that you and your wife have been working together for 10 years. My wife and I have been working together for 17. So, I know that reality, I've lived that reality through multiple businesses and totally understand that. So one kudos. Thank you, brother.

Speaker 2:

And kudos. You're seven years ahead of me and so it's proven that it works and it can work. You got to have boundaries. You got to make sure that you do what you're supposed to do and don't make the business to marriage.

Speaker 3:

Yes, and honestly, that's a major leadership lesson in, just in general, is understanding the boundaries Right, and that's a lot of what our role is as a leader is creating and drawing those boundaries Right. But to answer your question about me, so NIM, my company is Client Attraction Pros. We do video marketing and primarily we do video marketing I've done for you. We serve the medical industry, doctors who are leaving insurance for cash-based services. We help them generate leads by creating video.

Speaker 3:

Now, video is the future and the present of marketing. If you don't know that, then get on board, because your company is going to be left behind if you don't. And so for the rest of us who are not in the medical field, we also have some done with you products. The first one is called contentcoachsocial, where we actually help coach you through creating content and making sure that you create content that resonates with your ideal customer and helps them move along their journey to becoming your customer. It's not just throwing stuff out there for the sake of throwing it out there. It's about actually creating relationship and community that helps create transformation in people's lives.

Speaker 2:

Yeah, you thought that word out really quick. I do a lot of podcasts and the word that comes up every single time doesn't fail is this thing called relationships. So let's jump right in. Business is business, but relationships drive all business. What has been your level of success and how important has relationships been to you being successful?

Speaker 3:

How about this? Relationships have been the key to my success and failure. Wow, how about that? Let's unpack that then.

Speaker 2:

I mean there's two sides to the coin. Either side that you wish, I'm totally cool with it. Which one do you want to?

Speaker 3:

unpack first. We can do both. I'll tell you that I had a year where there was a company that we had at that time that needed six employees and in one year I hired 200 people to fill six positions. That's called massive turnover, right, massive, massive turnover. And the reason that we had that massive turnover y'all was not because of my relationship with the staff. It was because of my relationship with me. You see, so when we talk about relationships, we always think about us and someone else. We might even think about us and a higher power, god, but there's also the relationship with yourself, and oftentimes the relationship with yourself is the one that you have to fix first before you fix the relationship with other people, because you're so jacked up and that's where I was I was too jacked up in myself, which was causing massive turnover in my business.

Speaker 2:

Yes, yeah, leadership starts with you. The most difficult person to lead, it's usually you.

Speaker 3:

Yes, absolutely. And it's because we ignore this relationship that we have with ourselves. Yes, right, we don't look at it. You know, let's deal with this. Here's the reality. Y'all, everything that you've ever gone through in your life good, bad and indifferent has prepared you for this moment that you're living right now. And so if you're struggling through this moment right now is because you didn't learn the lesson that you needed to learn from your history, because you've ignored it, because, oh, it was too painful. I don't want to revisit that. I get it, and bad things happen to all of us, hard things happen to all of us, but those things teach us things if we can be smart enough about it and objective enough to see it that help us today understand who we are and how we can be in situations which then affect the relationships we have with others. So when you want to say, I want to lead my company out and want my company to grow, you can't do that until you've dealt with who you are.

Speaker 2:

Yes, he's dropping some nuggets, and it's so important because oftentimes we do want to deflect, and I'm not saying things won't happen. They will happen to every single person if you live long enough. The reality is, how are you making sure that you get better? Where's that opportunity for you to grow through whatever you're going through and that's the important part in order to get to something, you got to go through something. It's just no wait. You can't get the decent world unless you grow. You got to go through florida. You're going through something, and the important part for everybody, that's here. When you talk leadership, it it says how do you develop the leader within? What are you doing For me? What I've learned over time, who I was 10 years ago. If I'm still that same person, I'm in trouble. Man, you're a failure. Yes, I am in trouble. I've let a lot of people down, starting with me.

Speaker 3:

Yes, so I'll one up that statement. If you are today who you were last week, you're in trouble. Yes, I didn't go 10 years. We've got to continually grow.

Speaker 2:

Let's unpack for a second. What are some things that you've noticed, you know for the general public? You know new leader, new parent, new husband, new business owner. What are some things that are pretty concrete, that are transferable, regardless of where I find myself in those positions, for me to grow as a leader.

Speaker 3:

Oh, great question. Yeah, let's unpack that. Here's one of the things that's absolutely paramount and it goes across everybody. If you are experiencing the same outcomes in situations so you might have a situation at home where your spouse is not understanding what you're saying you might go to work and you feel like, oh my gosh, why do I have to keep repeating myself? Okay, and I'm just using that as an example If you're having situations where the outcome is the same, the problem is you.

Speaker 3:

So many times we're so quick to point the finger and say no, it's them, it's them, it's them, it's them. No, the problem is you. So that's the first thing. And so, for me, I look for those things and I don't make excuses. I don't make excuses that, oh well, at home it doesn't count, because and caveat it because, like no, no, no, the outcome was still the same, the fundamental outcome, even though it may have displayed itself differently.

Speaker 3:

If the outcomes are the same, the problem is me. Once I recognize that that problem is me, then I have to start to say okay, what is it in me that's causing this problem? How do I solve this problem? So we'll stick on communication. People aren't understanding me, okay, so I'm not communicating well. So I'm going to go find a book, I'm going to go find a podcast, I'm going to go find a coach who can help me learn how to communicate better. But here's the deal when I go read that book, I don't go read that book and try to listen and say, yeah, I'm doing all that stuff. I go read that book because there is a principle in there that I'm missing.

Speaker 2:

So T-Bone, some people go read that book and get a coach so they can fix the other person because they're the problem man. This will work good on a T-Bone man. I can't wait to talk to him again. We sometimes take those principles and forget that we're working on us. Yes yes, and that's a huge mistake yes, I'm gonna fix my wife that you know you're not no, you're not.

Speaker 3:

No, you're not. Let me talk to spouses for a moment. Okay, husbands, your wife is not doing what you would like her to do. She's not being the type of spouse that you would like her to be. Change who you are as a spouse, yes, okay, change your reactions to her and listen. I'm not telling you that I'm here perfect. I struggle with this too. My wife's still like I don't like how you're at me. This is a work in progress. You'll never get to perfection here. This is a work in progress. You'll never get to perfection here. This is a work in progress.

Speaker 3:

Wise, your husband isn't doing the things around the house or for you that you need him to do. Change your responses to him, change how you interact with him and watch how he will automatically change. To reflect May not happen right away. It takes time. Nothing happens right away. But that's the problem because of the society that we live in, right, we live in this quick pro quo microwave generation where, well, I, you know I complimented him, and so why didn't he recognize that I needed him to do the dishes? Okay, yeah, I get it, you did do the action, but it's not just doing the action once, right, and it's not just doing the action so that he can then do the thing. There's the part of being genuine behind it which gets us into the next part of leadership, which is true leadership is servant leadership. Yes, true leadership is recognizing that my job as your leader is to serve you so that you can be the best version of yourself.

Speaker 2:

So how do you get there? I mean, society today is very self-serving. If you go to the restaurant, you go to the gas station, you go to the grocery store, you go to the car wash, everything in society has become self-serving. You do it yourself, very little interaction and engagement with people. Being that everything's so self-serving, it's easy to get caught up honestly in serving self. How do you help me, as a new leader, get out of that frame of reference of self-serving, Because it's easy to fall into? I work hard, I got my degree, I bust my butt, I'm in in charge now. I work to get here. You work for me yeah.

Speaker 3:

So that's a really great question because it's easy, it's almost automatic to fall into that trap. Here's a real practical thing that we do really on down boots on the ground thing that we do. Yes, so boots on the ground thing that we do, so for every department head and then for every team meeting that happens. So, like I run the meeting for all the department heads, each department head runs their own department meetings every single week. Okay, we go through at the beginning of those meetings what are your wins this week? Your personal wins and your professional wins.

Speaker 3:

So now I heard that you went to see the new Avengers movie. Yes, right, which would be great if we could get another one, but that's another story. I heard that you went to see it and I'm going to go see it this weekend. It creates a connection, it builds a little bit of a relationship, it draws us a little closer together. Okay, so that's wins. But then on the other side, we also and we always start with wins, personal and professional.

Speaker 3:

We also then look at what are the challenges, and with my leaders, I do challenges and courage. What are challenges that you foresee for the coming week and where do you feel you need to have courage in the coming week. What's something that you know you've got to do in the coming week that's going to scare you a bit? Yes, that you need courage and we share those things and we talk about those things. You see, now I know what's really going on with you, because sometimes the thing that you need like, for example, this is real talk of what happened today that came out of the meeting today was the courage thing. The challenge and courage thing was one of my employees. She was living, her and her husband were living with her in-laws, husband and parents had some big fight. They get kicked out of the house. Guess what? She's having major challenges, major challenges, yes, right, and that's going to affect her work, but it also affects how I deal with her. Now, I know she's dealing with that.

Speaker 2:

Yes, I love that you used the word and you're walking through the scenario. You mentioned the word connection. Yes, why, why does it matter that I'm connected to my spouse or that I'm connected to my staff or I'm connected to the people? That's going to help. I get it, but can you unpack? Why is it so important, as a leader, to have connection with the people that you're serving?

Speaker 3:

Because we were created as humans for community period. Okay, understand, every single human craves community. They crave that bond. Now, how do we get there? We get there by belonging. You can't have community that you don't belong to. You can't have belonging unless you have connection. Unless I know that the things that I value you also value and we have these things in common, that you care about the things that are important to me and I care about the things that are important to you. Now that we have those things, now that I know that you and I are heading in the same direction, now we're together, now I belong, now I can create community, and there it is. That is the essence. That is the essence of building servant leadership and true leadership inside of your organization.

Speaker 2:

Yes, thank you for unpacking that. I want to go on another space for us. Let me unpack something else, a word that comes up that I think we're in trouble in society with trust. It's getting eroded really, really fast and you're seeing bad examples across every platform, regardless, and so any platform that you want to use. You see a challenge with trust. Trusting leaders Trusting leaders has become a huge challenge. You see a challenge with trust. Trusting leaders Trusting leaders has become a huge challenge. People say I don't trust. How do we begin to rebuild what's being destroyed in order for that connection to happen? Because if there's lack of trust, it's hard to have a connection. Yeah, absolutely.

Speaker 3:

How do we rebuild it? Absolutely Well, it goes back to one of the things we started with in this conversation about leaders and boundaries. Yes, okay, you see, we think of boundaries as bad things, but boundaries are, these are the walls that we play inside of Right, and these walls set how far we go or don't go, and there's an agreement here between us that this is how far we go or don't go. And so, as leaders, it's up to us to set those boundaries that our people then are saying, yes, I agree with those boundaries. Those boundaries fit within the values of which I want to exist inside of, and that is where the trust starts. Now, how do you foster it and keep it? Okay, how do you foster it and keep it? Because, here's truth, you and I are human. Yes, these are the boundaries we set. We're going to fail. We are going to fail, and when we do, we have to raise our hand, we have to take ownership and we have to set forth plan of of how to be better in the future, to be in the boxes. If I can, can I give you a real example? Absolutely, go for it, okay. So here's a real example. Y'all, and this is going on right now.

Speaker 3:

I've been privy to some of the conversations that have been going on within the company that one of the managers was having an issue with a particular employee. He's still new to us, within his first 90 days, and he was brought in with lots of expectation. I actually interviewed him and brought him in myself and put him on this team with this manager. What we've noticed over time is he has a complete lack of respect for women. His manager is a woman. He has been going cross departments to talk to a man who is not his manager, who does not have any control to take direction, and then coming back and challenging his manager. That's a problem Happens a lot. On top of that, he's missed deadline after deadline after deadline after deadline, with excuse after excuse after excuse, blaming other people. So he doesn't fit our core values for our company. He doesn't want to play inside of our box right Now.

Speaker 3:

In truth, what has happened is he was told not to miss deadlines and he missed them. He should have gone through a process of okay, you were told not to miss deadlines, you'd missed them. He should have gone through a process of okay, you were told not to miss deadlines, you'd missed them. Now we're going to put you on probation, and now you know your job is in jeopardy, so on and so forth.

Speaker 3:

In the process of hearing about that, I heard about how disrespectful he's being to the women of the company and, by the way, my company is 90% women Okay. And so I'm hearing how disrespectful he's being to the women in the company and, by the way, my company is 90% women Okay. And so I'm hearing how disrespectful he's being to the women in the company. And so I asked the question does he fit? And I said terminate him Now.

Speaker 3:

He should have gone through process, but his lack of respect for women for me trumped the process in this case. Okay, I knew it was going to create a scenario where this person was going to be surprised that they got fired. And so now my chief of staff is upset because process wasn't followed, and we always follow process. Why didn't we follow process? And so tomorrow, in my meeting with the chief of staff, I'm going to sit with her and I'm going to say this was my choice and here's why I made the choice. I went outside the boundaries and here's why it shouldn't have happened. As a matter of fact, we should have caught this before and here's how we're going to put it in place so we would catch it earlier and be able to go through it with process, but in that moment I was not going to stand for someone being disrespectful to the women in this company under any circumstances. That is not called for. Core values.

Speaker 2:

Core values, yes, and I think that's important. As leaders, you've got to establish boundaries. People have no expectations and you've got to hold people accountable. And even in holding them accountable, you do that respectfully, because how you treat someone as violating the standard doesn't give us permission to be disrespectful to them. You still got to model good behavior in that turmoil and in that time when you got to confront someone, I think, as you're listening and sharing, like the story of here's how we do it ron our core values. You pointed out, we have the conversation, we ask the questions.

Speaker 2:

It's not a decision you made on your own and when you don't get it right, you see it also on the T-book fess up, clean it up, yep. So if you make a mistake and you will fess up and clean it up and do everything you can to ensure it doesn't happen again, I want to move a little bit for us. I want to shift for work-life balance, entrepreneurship, families, mental health, kids, community. How do you make sure that? Not only even at your level. I would start at your level. How do you get it right? Because you're running an organization and sometimes, as an entrepreneur, you want to be 24-7, burning a candle on both ends and in the middle, if you could. Yes, not reality. What advice do you share with people that are going on this journey of entrepreneurship to keep their marriage, their health, their mental wellness in their family?

Speaker 3:

Yeah, I'll take that even further, because, as an entrepreneur, you don't even want to just burn it on both ends of that candle, and in the middle you want to throw that thing in a stock pot full of boiling water and just let it melt, just let it go, and just like, come on, let's just work, let's just get it go right.

Speaker 3:

And just like, come on, let's just work, let's just get it done. And let me just be honest, I am probably one of the worst, and I've been one of the worst and it's been one of the struggles of my life in terms of working. Yes, through that, okay, you know, I live life full throttle, I go all in, and for a very long time I thought that meant going all in and I didn't realize that going all in also meant going all in on rest, yes, and when it was time to rest, to go all in, last year I had an experience that was an epiphany, an absolute epiphany, okay, and that was I was headed to Cabo for a week for an event with my wife and we got to the airport and we realized I left my cell phone at home.

Speaker 2:

So everybody just thought we'll leave the kids before we leave the cell phone. Like the cell phone is like it's like your heart, it's like the thing that pumps the blood.

Speaker 3:

Yes, and so I'm sitting there. The airport was over an hour from our house and the flight was leaving in two hours, so I had no chance to go back home and come back. So I was like I'm gonna have to go without it and I figured, when I got to Cabo, I'll just buy a phone, and what have you? I ended up not, and I'm not getting a phone. I ended up spending an entire week in Cabo with disconnected from everything. I ended up spending an entire week sitting on the beach when I wasn't at the event and because my watch is connected to my phone, everything's connected to my phone. Not having the time, not having notifications, and I would sit on the beach and just sit Be with you. Yeah, and it was an experience that I'd never had before. Wow, and it opened my eyes to the reality of rest. It opened my eyes to the reality of rest.

Speaker 3:

So today, a year later because it's almost exactly a year later now I'm still a work in progress. I'm still working on this. I travel a lot, so what I've done is I've built rest days into my travel, so I'll go to a city and I'll spend an extra three days right before I come back. I've learned to be intentional. One of the other things that we've done is for all of the leaders in our company. This is going to strike a nerve with you who's listening to me? I know it is, so just sit down. If you're not sitting down, go ahead and sit down, because it's going to strike a nerve. Sit down. If you're not sitting down, go ahead and sit down, because it's going to strike a nerve For all of the leaders in our company. We have implemented that every three weeks they get one full paid day off during the week, not a weekend, a weekday.

Speaker 2:

That gave them an extra 17 paid days off a year. Yes, which is so important if you're listening that you got to do it differently than what we used to do Before. It was expected for you to work 40 hour work schedule, to work 60 hours. People don't want to put in all their entire life on a job at the end of the day and miss their family, so it's good to hear that. What else can you do as a leader to show appreciation? And if you want them to take care of themselves and their family, what else can you build in? Yeah, in three weeks it's not going to destroy your company.

Speaker 3:

No, it's not. As a matter of fact, it's made us stronger. Okay, because the thing that it taught the staff and the leaders was how to prioritize. Yes, right. Because A delegate no-transcript for 10 years. They send your children to college in the U? S on their dime. Now I'm not there yet, but one of the things that we did was we instituted knowing exactly when all of our staff's birthdays are and we give gifts monetary gifts to their kids on their birthday as a scholarship for their future education Wow yes yes, love it.

Speaker 2:

How do you invest in your people? How do you take care of your teams? Because, let's be real, we're in a skill set demand across every probably element of our society, looking for talent, looking to keep people, looking to best. You're going to have to implement something that allows you to be different than the company that does, exactly because there's some really good companies. What are you doing that's different, that helps you retain the talent that you can retain? I want to ask you a question as we begin to look at our time. So you know for us, when you think about where you are, you think about all that you're doing.

Speaker 2:

I'm nervous about leadership across the board. There are a lot of horrible examples that show up on television and radio and multimedia and you're into media. There are a lot of bad examples that's shown up and they're outweighing these good leaders that you do see, and it's not as many as it used to be. It feels like there's a huge gap that our kids are seeing a whole bunch of bad examples of good leadership. How do we begin to help change that? So, whether I'm talking churches, boy Scouts, girl Scouts, corporate america, military politics and I'm not going down any of those lands. Anywhere you want to look, you see more bad examples of it than good.

Speaker 3:

yeah, yeah, I think the reality it's a great question and the reality there is this when you ask anyone in our generation, okay, who were the major influences on their life? Right, they're not going to tell you Martin Luther King. They're not going to tell you the big names. They're going to tell you that teacher I had in 10th grade, who did? They're going to tell you my mom. Because they're going to tell you my pastor, because they're going to tell you my pastor, because they're going to tell you my Sunday school teacher. They're going to tell you this coach. And that is where we have to cultivate the youth. Yes, there's a lot of stuff going on in the world. Yes, media sensationalizes it. We can see all of it right More than we ever could before. It doesn't mean it wasn't there before. Of it right More than we ever could before it doesn't mean it wasn't there before.

Speaker 3:

We just can see more of it now. It's more accessible now, right, but it also means that our role on the little things is more important now, and so it's making sure that, yes, with your kids, if you volunteer somewhere, if you coach something, yes, you show up and be a great leader and show them. Show them the example of being a great leader, because you're going to have more impact on their life than those sensational stories out there.

Speaker 2:

Yes, you can outweigh them. You know one of the things I always use to a table when the people ask me like well, what's super important? I say and say this a lot with guys intentionally. I mean, I love mentoring guys, I enjoy watching us be better figures in our community and our society and I say, look, guys, here's one thing that matters the most Be where your feet are, let your head and your heart be where your feet are. Because I can recall walking in with my kids and I was home, but I wasn't home. I was thinking about what was happening at the office, I was thinking about the next payment, I was thinking about the next thing I had to do, I was thinking about the next trip, and I'm sitting right there with my kid personally, but I was on the other side of town. Yeah, I've learned that when you're present, be present. Yeah, because you can buy all the presents that you want to buy.

Speaker 2:

Yeah, presence in the absence of you being present is empty. Yes, so leaders, be present. If you're in work, be present at work, and then, when you get home, be present at home. If you're not at home when you should be home, when you get to work, they're going to call you anyway because you weren't home when you should have been home. So be present in that space, whether it's 30 minutes, 30 seconds an hour, like please, be present. If you ask me any advice, I give everybody. Be present where you are, head and heart, where feet are.

Speaker 3:

Yes, I think it's. Gary Keller in his book the One Thing talks about that as well, and he says in there, be all in where you are. It's exactly what you're saying. So, in this, be all in into this moment, yes. And so if this moment is for work, be all into it. Yes. If this moment is for your daughter, be all into it, yes. And in the next moment it might be go back to work. That's fine. Yes, be all in into this moment.

Speaker 2:

Yes, thank you. We've had a great conversation. We shared a lot, dropped a lot of nuggets, and I'm sure people are taking notes. We've had a great conversation. We shared a lot, dropped a lot of nuggets, and I'm sure people are taking notes. Before we give contact information, which I'm going to ask you for as well, if you could leave the audience with some tips or three best practices, what would you leave them with? And it doesn't have to be three, it could be what comes to mind Honestly leadership is all about your heart.

Speaker 3:

It is If you can evaluate yourself right now and see that your leadership sucks because it isn't being effective, it's because you're hurting.

Speaker 2:

yeah your heart's not in it. You gotta fix your heart. Yes, yes, and I love it because I use that I mean. So we have a lot in common, what we use and what we believe, and you begin to watch that evolve you. You know, like I tell people, the heart is the start of everything. It's also the end of everything. Yep. The minute your heart is not in it, you don't give it. Your all Relationships, medically volunteering, remove your heart and you don't show up Correct.

Speaker 2:

So I love that you're telling that Check and see if your heart is in it. If you can get your heart in it, you'll be okay. Yep, yeah, anything else you share, that's it. Start there, start there. That's my one thing. Yes, yes. So tell us your business again.

Speaker 3:

And before we do that, what are some reasons that companies should call you? What would they be experiencing? Say, hey, you may want to pick it up and give a Tebow call. No, what's the things that says we should call you? Yeah, so if you're at the place where you know that video, social media, youtube you need marketing, right, you need your business to grow and the stuff that you're doing isn't working and you probably tried a bunch of stuff yeah, yeah, stop Stop, let's talk, let's talk, let's talk, because what we're going to talk about is actually understanding exactly what we've been talking about today the leadership side of it from the heart, and how you create content that actually speaks to your ideal customer and helps them move. You see, our customers tell us all the time. People walk through the door with credit card in hand, ready to buy. Would you like that? That's what we help you do, but it's not what you think. It is Not nearly as hard as you think.

Speaker 2:

Yes, yes, so great, I love it. You talked about the problem that you solved how do we reach you?

Speaker 3:

Best way to reach me is go to meetatibacom. Listen, I know in this conversation with Ron, we probably opened up some questions in your mind about leadership. I want to talk to you about those too. Okay, let's talk about that. We don't got to just talk business and marketing. Let's help you be a better leader and help your company grow. Maybe you don't even need marketing if you could be a better leader. All right, so go to meetatibacom. That's going to take you directly to my LinkedIn. When you get to LinkedIn, don't hit the follow button, hit the connect button, hit the more and then come down to connect. When you do that, you can send me a message directly. Send me a message. Tell me. You saw me here on Ron's show. Let's talk, let's connect human to human.

Speaker 2:

Yes, yes, awesome, awesome, phenomenal job. You've been great. The information that you share and the transparency, which is always important for this show, is unpacking, where it's not anything that's crafted, it's like, hey, here's who we are, here's what we do, here's where we've gotten it wrong and we're not perfect. As you said, I'm working on this thing about making sure I'm present. You know, my phone got left and I wanted to buy another, but those are real life scenarios. That's real. How do you deal with issues that happen in your workplace, in your culture, for everyone that's listening? Hopefully we drop something in that added value to make it you a better human being, a better leader, a better father, better husband, a better wife, a better spouse, a better friend, a better family member Whatever that thing is you want to be better at. Have some goals, set some boundaries and go to work. Go to work and let people know what you're working on so they can hold you accountable.

Speaker 2:

Again, this is Ron Harvey with Unpacked. With Ron Harvey, we talk about all things leadership and how do you get there. We put some businesses into it as well, but you can find me on LinkedIn. It's the best place to reach me. Go to LinkedIn, do the connect. As Atiba said, reach out to me. We do respond. We're in business, we love to do business, but we'd rather have you follow us and learning something and getting better, and if you need us for business, don't shy away from that. We love to have opportunity to have that conversation as well. So Atiba and I will sign off. Please feel free. We do a podcast. Every single Monday, we release a new podcast, and so we're excited that we could add value to you. Thank y'all for joining us and hanging in with Atiba and I as we sign off. You guys have a wonderful week.

Speaker 1:

And thank y'all for joining us. Well, we hope you enjoyed this edition of Unpacked Podcast with leadership consultant Ron Harvey. Remember to join us every Monday as Ron unpacks sound advice, providing real answers for real leadership challenges. Until next time, remember to add value and make a difference where you are for the people you serve, because people always matter.

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